Milan fashion week: the sacred union

Posted on October 11, 2020 at 5:45 p.m.

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Factual “real” catwalks, “real” catwalk films, authenticity, life, stronger than the health crisis… For the transalpine brands, the Milan Spring-Summer 2021 fashion week was the occasion to remember that Italian fashion is a big family, and the Lombard capital, its eternal epicenter.

Milan, fashion capital

This season, at Milan fashion week, when Gucci and Bottega Veneta were missing and many brands preferred to concoct a digital presentation, several big names in Italian fashion decided to parade (almost) as if to nothing was, in front of an audience admittedly small (we went on average from a thousand to a hundred guests) but very present.The service broadcast live could be followed on the Web.This is the formula that have chosen Fendi, Etro, Valentino, Salvatore Ferragamo, Dolce & Gabbana, No 21 or even Max Mara.

Brands have sent their guests - virtual - some confectionery or Italian pasta as if to promote immersion.

For all those who could not reach the Lombard capital, this fashion week was therefore lived 100% “online.” Very few French people made the trip, in particular due to a new health measure: a negative PCR test, dated less than seventy-two hours, required at Milan airport for travelers from France.On the screen, apart from the public, masked, seen in the back -plan, nothing seems to have changed.It almost seems like it, especially since the brands (Ferragamo, Fendi and Valentino, for example) have sent their guests - virtual - some confectionery or Italian pasta as if to promote the 'immersion…

Posted Date: 2020-12-07

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